A Study on the Effect of Sport Field Service Quality to the Continuous Involvement-Using Fitness Center of Evergreen International Hotel, Taichung as an Example

• Main Authors: Lih-Der Tsuei, 崔立德
• Other Authors: Wen-Guu Lei
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/12432425507562610202

碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === The main purpose of this study for health and fitness club members in service quality of the impact of enduring involvement, using questionnaire for data collection by using convenient sampling method, for members of Evergreen health and fitness club in Taichung city. Total sample is 375 data and collected 320 valid data; response valid rate was 85.3%, after statistical analysis results are as follows: (1)Evergreen health and fitness club membership men are more than women; the largest age group is 21-30 years old ; the largest education level group is high school (including below); the largest occupations group is students; the largest marital status group is unmarried; the largest month income group is from 10,001-30,000 per person. (2)The largest mem-bership years group is below 1 year; the largest membership category group is long-term member; the largest exercise frequency group is > 2 time per week; the largest exercise time group is 3-4 hours. (3)Member satisfaction level with the quality of service is high, good "service attitude" from the staff is the most satisfaction; en-during involvement level is medium high, "self expression" and "centralized" of the enduring involvement level is most high. (4)The difference of club members with dif-ferent backgrounds in the service quality and enduring involvement shows no signifi-cant difference. (5)" Service attitude", " sports equipment program", "convenience", "price promotion" and "image atmosphere" of club service quality can significantly predict enduring involvement level of member, "service attitude" and "price promo-tion" has most predict power.