A Study of the Relationship for Service Quality, Brand Association and Customer Loyalty-The Multinational Banks
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === In addition to providing international financial products and good service, the banks engaged in international management also hope they can offer local customers familiar brand association to improve customer loyalty and get the biggest profit as well. However,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/38858882110421590921 |