The Effect of Product Package Design on the ElementarySchool Students’ Purchase Intention－Taking the Leisure Food as an Example
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === Consumers buy products based on their first impressions on the packages. That is to say, the more attractive packages of products are, the more purchase intentions increase. Therefore, how can products be packaged to attract consumers to buy has been an importan...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/17002346650079250279 |