The Relationship between Promotional Strategies and Intentions to Revisit-A Case Study of Aprilherb B&B
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === A good decision-making of marketing strategy is the key factor of running a bed and breakfast (B&B) successfully for its management. The B&B management should make a good use of its distinguishing features and environmental resources to make its market s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51720000161368496745 |