Strategic Study on Green Marketing Using Taiwanese College Students as the Target Group
碩士 === 大葉大學 === 環境工程學系碩士班 === 98 === In this study, Analytical Hierarchy Process （AHP), established for university students, the degree of green marketing priority assessment criteria, hierarchical structure, and groups of experts and scholars through the evaluation criteria and selection methods to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59828359071330212104 |