The Influences of Brand Awareness and Brand Preference on Bike Shoppers’ Purchasing Intention
碩士 === 大葉大學 === 運動事業管理學系 === 98 === The study was aimed at exploring the purchasing intention of bike shoppers in re-lations to brand awareness and brand preference. Subjects, 360 adults over 20 years old, are selected by convenience sampling in central Taiwan. 330 copies of questionnaire have retur...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/76388954497385830315 |