| Summary: | 碩士 === 大葉大學 === 資訊管理學系碩士班 === 98 === In recent years, the diversification of Taiwan's elections, resulting in the phenomenon of political figures of the growing star, and politicians have set up personal websites and blogs, for image advertising, these practices can be seen the image of politicians for their own importance(Shi-Jun Zheng, 2007). In order to attract more and more votes, not only set up an interactive blog and voters, and politicians are the first to use Microlog do voters.
This study aims to explore the general public in the use of micro-blogging during the course of political figures affinity, popularity and reliability of the evaluation, look forward to participation in micro-blog about the use of the general public how to use rests with micro-blog to raise political figures affinity, visibility and reliability, so as to achieve political figures and political marketing purposes.
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