A Systems Thinking Perspective of Turnaround Strategies in Declining Enterprises － A Case Study of W Company

• Main Authors: Yu-Chieh Chen, 陳雨婕
• Other Authors: Shih-Huei Lo
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/52982089754187766500

碩士 === 大葉大學 === 企業管理學系碩士班 === 98 === The global financial crisis in 2008 led to panic the world economy, which has been hailed as outstanding also includes major multinational enterprises. The same is declining companies, some can change the strategy and then to revive, but some companies cannot get rid of the burden still devastating. The SMEs has been the driving force for economic development in Taiwan, they point to the different time facing the decline due to various reasons, the revive key factor is discovery what is a crisis, and change the thinking strategies to find the correct change in time, the company that W company as one example. therefore, this study will be a dynamic perspective to analyze the process of turning business strategy decline to fill literature of single previous, linear thinking, and by W company's case which through the viewpoint of systems thinking, building non-linear and multi-loop characteristics of causal loop diagrams to understand what is the dynamic structure of the decline.