| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 98 === The performances from 58 international tourist hotels in Taiwan were measured by applying the concept of Balanced Scorecard (BSC) and Data Envelope Analysis (DEA), which based on the analyzed operation information of International Tourist Hotels in Taiwan published by Tourism Bureau of Republic of China, 2007.The objects of study were to understand the performance and the profitability scale of international tourists hotels in Taiwan. A slack provided the strategy of improvement for these measured as inefficient hotels in the every index and chose benchmark firms as a guide for the future performance by tourist hotels.
The results of this study were categorized into three aspects that described as followed. The first, in the returns scale aspect, there were 15 measured hotels (25.86%) staying in the status of constant returns to scale, it means that 15 measure hotels were staying the best situation. Hotels were staying in the status of increasing returns to scale was 13 which were 22.41%, that indicated to get the better performance, enlarging their operation scales were needed. The second, the aspect of the benchmark hotels, there were 16 hotels (27.59%) were referred more than 1, which could be benchmark firms for international tourist hotels. Finally, in the slack aspect showed that the 37 hotels should reduce the operation expense and the number of employee. In the case of Imperial Hotel Taipei, the operation has to diminish the expense of NT.128.283 million dollars, decrease the number of 706 rooms, and reduce the number of 620 employees in order to approach the efficient performance.
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