Using Grey Relational Analysis on Performance Measurement of Wealth Management – a case of a Bank Branch in Taiwan

• Main Authors: Fu-Wei Luo, 羅富威
• Other Authors: Ker-Tah Hsu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/34145370311595429544

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 98 === Accompany by Taiwan''s accession to the WTO, Taiwan''s financial sector has entered a new realm. This brings a great change in the financial environment, and the competition among banks is getting fierce, performance is pivotal for an organization to gain its competitive advantage. This study is a case using grey relational analysis to evaluate performance and ranking by mutual funds service charge income of wealth management, insurance service commission charge income, number of financial consultants and employees in T Bank from 2006 to 2008. Results showed that those with better performance will perform better continuously and those with poor performance will keep their poor performance for a period of time. Using the least manpower to create the most value of service and commission income would result in a better performance.