A Study on The Relationship of Charismatic Leadership，Team Operation and Team Performance：An Empirical Investigation on Taiwan Multi-Level Marketing

• Main Authors: Tsun-yu Huang, 黃村煜
• Other Authors: Shin-Yu Liu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/65752364010211435127

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 98 === Since 1992, the Fair Trade Commission has formally framed the “Supervisory Regulations Governing Multi-Level Sales”; the Multi-Level Sales industry in Taiwan has developed rapidly. The whole business volume of this industry has reached NTD$56.173 billion in 2009. And there are 19.21 participants in Multi-Level Sales of every hundred persons averagely. That is the reason worth a research. This research tries to analyze the object of 7 legal Multi-Level Sales Companies in Taiwan (including 5 foreign companies and 2 local companies) as to study the distributors’ charismatic leadership and team operation how to influence a team’s performance. And the research also tries to realize if there are significant differences and correlations between the distributors with different personal characteristics when confronting the above variables. 391 survey samples were received. The results were subjected to SPSS statistical software, the statistical analysis tools. The research methods being used are descriptive statistics, reliability analysis, T-test, one-way ANOVA, post-hoc analysis, correlation analysis, regression analysis…etc. This research reaches the following conclusions after studying the facts and the evidences. 1.The distributors who are of charismatic leadership qualities lead better team performance. 2.With the interaction between charismatic leadership and team operation, the team performance reaches a significant impact. 3.Distributors who participate in the Multi-Level Sales with the motivation of “start their own business” gain excellent performance in the field of charismatic leadership, team operation and team performance. 4.Distributors who run the business in “3 to 6 years” gain excellent performance in the field of charismatic leadership, team operation and team performance. 5.Distributors who run the business with “full time management” gain excellent performance in the field of charismatic leadership, team operation and team performance. 6.Distributors who reach the business “independent stage” gain excellent performance in the field of charismatic leadership, team operation and team performance. 7.Distributors whose ages fall in “35 to 45 years of age” gain excellent performance in the field of charismatic leadership, team operation and team performance. The above conclusions could be a reference for those who wish to involve this industry or are the participants of Multi-Level Sales and will provide the relevant research directions to the others in the future.