The Study of Consumer Ethnocentrism and Language Attitude on Advertising Communication Effectiveness
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 98 === Trade between Taiwan and China has been continuously growing since Taiwan became a member of the World Trade Organization (WTO) in 2002. With tourists and students from mainland China coming to Taiwan, there will probably be products and advertisements with simp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91416531630641566049 |