A Study on the Interrelationships between Store’s Private Label Image and Customer Purchase Intention Via the Relationship Quality and Relationship Value :A case of Taiwanese Hypermarket
碩士 === 清雲科技大學 === 國際企業管理研究所 === 98 === Following trend of internationalization, consumption pattern become more diversified and habit is changing. Hypermarket which provides parking lots, convenient buying and low price is substituted for the traditional retail store services which can’t satisfy cus...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60917868056342232998 |