A semantic evaluation of news article for enterprise marketing competitive intelligence development

• Main Authors: Chun-He Lin, 林春合
• Other Authors: YU-LIANG CHI
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/76290848185946247061

碩士 === 中原大學 === 資訊管理研究所 === 98 === In today's global market, enterprises to solve their internal problems, in addition, the state of competition is one factor affect decision-making. By the internet is on progress, businesses can get competitor’s information easily. So, the enterprise must pay attention to the important subject that how to obtain real-time competitor network information and analysis of enterprise departments related news through effective process. This study collected real-time news about competitors and delivered to the various departments after analysis the related news. This design has three parts includes (1)Data collection：The competition among businesses is changed into team competition. Data collection is designed to obtain competitor enterprise of supply chain members' news articles from the Internet. (2)Document condensation：In the past document cluster through their experts will be the cluster name. The results of the cluster not necessarily related to enterprise various departments' business functions. An effective way of text analysis is to narrow the interpretative scope to limited topics. To comprehend the text, domain knowledge is an essential basis to identify primary concepts in corpus linguistic. Through analysis the primary concepts to sure the document is includes various business functions. (3) Intelligence delivery： Intelligence delivery can delivered documents to the appropriate departments through the semantic rules according to different combinations of departments and business functions. In this study, the competitive intelligence system can automate and accurate delivery of intelligence to the relevant departments. Achieve savings in the process of analysis and delivery costs.