| Summary: | 碩士 === 中原大學 === 資訊管理研究所 === 98 === With the rapid growth of Internet, more and more people choose to use the Internet to carry out daily activities. People will have less trust when they do each activity online. So, trust on the internet would be the important topic for discussion the attitude toward adoption of innovative technology.
This study used "trust" point to explore different "tendency to trust" of people in the different interface, how to impact of trust and user's intention. This study adopted Laboratory Experiments and used the method of experimental design of 2x2 to validate the proposed hypotheses. Through the empirical results of this study, summed up the following conclusions:
1.For low Tendency to Trust, improve the Perceived Security can increase the user’s Trust.
2.Perceived Trustworthiness for trust had not a significant difference in the video group. We conjectured that user’s Perceived Trustworthiness will be impacted by system and customer service.
3.In each group of experiments, Perceived Privacy for trust had a significant difference. Therefore, improve the Perceived Privacy can increase the user’s Trust.
4.In each group of experiments, Trust for Intension to Use had a significant difference. Therefore, improve the Trust can increase the user’s Intension.
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