The Choice of the Factors from the Operating Style of Chain Stores in Mainland China

• Main Authors: Zhao-Hung Fang, 方肇鈜
• Other Authors: Jhen-Yan Lin
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/11107128354837325093

碩士 === 中原大學 === 企業管理研究所 === 98 === Mainland China over the past decade with the rapid rise in the global, and the service industry is growing fast. In 2009, China’s economy one of the key projects is “structural adjustment”. Make the service industry to become the subject of economic development, and China will become the world’s largest chain services market. For Taiwan to actively want international franchise industry, the face of such a large and rapidly growing market is attracting. In addition, because signed some agreements just like ECFA let both side’s relationship began to warm. Accelerate both side’s economic and trade exchanges and very good to Taiwan’s franchise enterprise. This study used case study methods and questionnairesm and take Taiwan’s franchise enterprise in Mainland China as the research object. This study discussed of corporate strategic goals, location selection, management support capabilities, company characteristics and basic information influencing factors such as the Taiwan’s franchise enterprise in Mainland China to expand the selected types of operations. The study found：1. Flexible to adapt to local characteristics and provide staff entrepreneurial opportunities available in corporate strategic goals. 2. To hire management personnel are easily and geographic in location selection. 3. Franchisee loyalty and control of the franchisee in management support capabilities. 4. Chain size in company characteristics. 5. Capital, beginning invested capital and operating hours per day in basic information.