| Summary: | 碩士 === 中臺科技大學 === 健康產業管理研究所 === 98 === As one of the alternative therapies of aromatherapy since in 1920.In the past of most aromatherapy research studies focused on the palliative care, cancer patients and oils releve dysmenorrhea other relevant quantitative.Few of them discussed about consumers movtions, usage and health life style for aromatherapy.
To understand the healthy lifestyle of consumers in daily institutional aromatherapy ,consumer motivation, consumer hinder the use of orientation in this study comprises three Organization use of Aromatherapy .This study was conducted by taking the questionnaires from the consumers in three Aromatherapy Organizations. Finally 300 persons were interviewed (90%); of which,162 persons didn’t use aromatherapy (case group), 168 persons use aromatherapy (control group) in the Taichung’s Aromatherapy Organizations.
The research reveals that first of all didn’t use of aromatherapy in the different age, educational and work,have significant differences on the consumers motivation(p<0.05). The consumers didn’t use aromatherapy that age the higher, the income higher then usage and consumers motivation more higher.The consumers are used in the aromatherapy that sex,married, monthly spending have significant differences on the consumers motivation(p<0.05). to unmarried individuals were on the higher spending , for aromatherapy higher consumer motivation. In the healthy lifestyle, regardless of whether the use of aromatherapy in the different age groups at all reached significant differences (p<0.05), the average number of 136.61 and 126.24. This study suggested that SPA facilities should foucs on these groups to be their target consumers.The use the aromatic treatment populations, in order for more than 41,income 50,000 month or more and for health and aromatherapy motivation and usage of the higher tendency who plan the marketing promotion of aromatherapy in the management of reference.
|
|---|
