| Summary: | 碩士 === 中臺科技大學 === 健康產業管理研究所 === 98 === Liquor is one of the high-risk factors to affect human health. The damage of drinking in Taiwan’s aborigines are more than general Taiwanese. Therefore, how to change the drinking habits in Taiwan’s aborigines is a worthy subject for study. The purpose of this study is as follows:
1. To understand the drinking prevalence in Sinyi Township aborigines.
2. To understand the drinking behavior, health beliefs, cues to action and drinking refusal self-efficacy distribution in Sinyi Township aborigines.
3. To analyze the drinking behavior, health beliefs and drinking refusal self-efficacy associated with the Sinyi Township aborigines’ personal characteristics.
This study applied Rosenstock’s Health Belief Model (HBM) to understand the drinking refusal self-efficacy in Sinyi Township aborigines over 18 year-old. The study is a cross- sectional, using a structural questionnaire as an instrument, and employs 310 aborigines from Sinyi Township.
The study found that Bunun are the major aborigines in Sinyi Township. The drinking behavior is accounted for 69.4%, the average initial drinking at 21.44 year-old, the average drinking for 12.38 years, drinking beer, medicinal liquor, and rice wine when happy gathering with friend, and the drinking one or two times a week, occasionally drunk.
The perceived seriousness is higher than perceived susceptibility, benefits of taking action (4.01 at 5 point scale), and barriers of taking action (3.04).The internal cues to action are health and family, and the external cues to action are church and medical staff. The drinking refusal self-efficacy of social interaction and personal experience score is 3.07 and 3.60 separately. In addition, perceived seriousness and drinking refusal self-efficacy are highly related.
The finding of this study suggest that the relevant government departments should strengthen the moderate drinking propaganda in aborigines and provide drinking refusal action beneficial program to improve the drinking refusal self-efficacy.
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