Study the Effect of Brand Equity on Customer Purchase Intention- Taking Perceived Value as a Moderator Variable
碩士 === 長榮大學 === 高階管理碩士在職專班 === 98 === Brand equity is a Corporate to maintain its competitive advantage and to grasp an important source of earnings, therefore a corporate must not only strive to provide the best customer service, but also to foster customer purchase intentions. If a corporate can r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ef9823 |