A Study of Market Structure, Firm Conduct and Performance of Automobile ManufactureIndustry in Taiwan

• Main Authors: HSU LI HSUEH, 許麗雪
• Other Authors: Deng Rui Zhao
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/09536171223348387604

碩士 === 中華大學 === 經營管理研究所 === 98 === Abstract Automobile industry is the high capitalization. High-tech and exactly industry of the shutting, It’s range contain and covers machinery. Automation、Electron、 Information and Material Chemical industry of relevant industry. Bring along relevant industries obtain employment population high than science and technology industry. So the advanced country of world regards the automobile industry as the industry of the engine. A country of automobile quantity number, usually regarded as the targets of lives of people. This is that the industrialization country is devoted to the main reasons which develop automobile industry one after anther too. Industries want to be vigorous. Except have large market and commercial chance. Development success of industry still in clouds the industrial the industrial policy of the government. Production and marketing environment, the heavy group resource and the relevant field specialty talent cultivates the factor cooperates. Study and directed against the automobile manufacturing industry in Taiwan .The season who offers business and some relevant of the government. To sum up, It’s the study of automobile manufacture industry. The theory of Structure、Conduct、Performance (S,C,P). That developed by Mason- Bain is use to analyze the market structure, manufacturers behavior and operation performance. (1) The study used Four-Firm Concentration Ratio (CR4)and Herfindahl-Hirschman Index(HHI) as the index to measure the concentration of the market .(2)The model of SWOT,4P and Five Force Analysis are used for investigating the organization behavior and the strategy.(3)The performance evaluation index is used for evaluating the performance of automobile manufacture industry by the financial point of view .(4)Finally, we use experts visiting to find out the operation guide competitiveness and future planning for these companies. The study found that: (1)The automobile manufacture industry is a high concentration market. Large factories become large and high to enter the obstacle. (2)Petroleum price and environment change in recent years. The Taiwan automobile manufacturing all can be directed against like the present situation. Put out new product accord with the practical market demand. (3)Transport achievement result and expert visit and discuss that studies finding seeking. Mould and advertising cost stand are carried, brand is vivid, make quality and serving quality for influencing seeking and transporting the result factor of achievement.