The Influence of Motivation and Involvement of Facebook Online games on Social Interaction

• Main Authors: Yen, Chung-Hai, 顏中海
• Other Authors: Lo, Jia-Jiunn
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/45959968009411292404

碩士 === 中華大學 === 資訊管理學系(所) === 98 === In the digital age of the speedy development and application on the internet and ecommerce, the online game, not only has successfully attracted lots of attentions but also increase on its market sharing, because of its innovative operation. Recently, the popularity of Facebook was reported by media and “Facebook addiction” as well. Previous research indicated that online game user is to seek the entertainment, escape the reality, affected by peer group and society/ psychology factors. Concept of society generates from online games and it is also produced by user’s inquiry. However, minor reference mention about the interpersonal relationship from the society network. This study is from the network society to probe into the connection between Facebook online game motivation/ participation and its network interpersonal relationship. Research defines four variables: background, motivation, participation, network interpersonal relationship and then survey on those Facebook society users. Firstly, use the Factory Analysis to investigate the motivation/participation and network interpersonal relationship from the online questionnaires. Then, among those 303 Facebook users, 167 played online games. Finally, these collected data was processed through Statistical Analysis method, such as Descriptive Statistics, T Test, One- Way ANOVA and so on. The result of this study shows factors why Facebook users chose online game and its network interpersonal relationship. Users participated in online games has the better relationship than those who didn’t. Therefore, the motivation and participation are the significant correlations of the network interpersonal relationship.