A Construction of Index and Scale of High-Tech Manufacturing Servitization

• Main Authors: PO, Jui-Lin, 柏瑞霖
• Other Authors: LIN, Chin-Huang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/57438534405743396224

碩士 === 中華大學 === 科技管理學系碩士班 === 98 === Past ODM/OEM manufacturer thinks that service is only a supplement to sales promotion or after sales service. After changes in centuries, due to greater needs in service by general consumer, product becomes the connecting platform between consumer and service and even becomes complementary goods under the purpose. In between the changes of product and service needs, manufacturing servitization becomes an important factor for value added in manufacturing. The core of this research is focusing on Service Innovation, discussing on the composite factors of manufacturing servitization through literatures and questionnaires from industry professionals by using Analytic Hierarchy Process, AHP, to do the weighting assessment on the factors of manufacturing servitization. The discovery of this study, manufacturing servitization can be categorized into eight ways of business management and twenty-four compositing factors. The highest weighting of 0.206 is from the continuance of product development among the eight ways of business management. The second highest weighting of 0.202 is from the customization required from market needs. Others are, 0.168 is from the value adding on information technology, diversification in product service 0.101, perfection product invisibility 0.098, competition of Production and marketing cycle 0.098, Enhancement of organization strength 0.064, flexibility in organization scale 0.063. Among the twenty-four compositing factors, level of product design and customization is with highest weighting of 0.0997, quality of research and development comes after it with 0.0970, information service system consolidation 0.0748, investment on RD 0.0700, customer satisfaction on product quality 0.0635, level of extension on product service 0.0628, ability of production management 0.0516, level of supply chain management 0.0510, perfection of after sales service 0.0479, global logistics 0.0441, electronic procurement platform 0.0410, service flow innovation 0.0393, development techniques innovation 0.0391, control of organization flexibility 0.0336, e and M enterprise 0.0306, capability in org core 0.0284, basic ability in org assets 0.0215, extensive sales network 0.0201, human resource globalization 0.0158, e-business operation 0.0145, industrial economy scale 0.0141, business management diversification 0.0137, innovation from different professions and alliance with different industries 0.0131, production management 0.0130. Obviously, manufacturer needs not only to extend its ability and strength in design and development but also gradually focus on customer needs as the direction and strategy. At last, after consistent examination, an assessment of manufacturing servitization is formed for hi-tech manufacturer to perform self-assessment when proceeding servitization and the purpose is to modify and adjust the business strategy to achieve the goal of servitization by the result.