The Effect of Brand Image, Perceived Value,Customer Repurchase Intension on Customer Recommendation - A Case Study of Cellphone
碩士 === 中華大學 === 企業管理學系碩士班 === 98 === A cell phone is indispensable to our daily life at the modern age. However, the cell pone market is quite competitive with the innovation of technology. To keep on top of the market; how to enhance the image of brain has become the core competence of a company. I...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90026958480773301832 |