Internet Auction and Pop Music

• Main Authors: Li-Ying Tseng, 曾瓈瑩
• Other Authors: Chia-Hung Sun
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/62438996477417158109

碩士 === 國立中正大學 === 國際經濟所 === 98 === This thesis explores whether seller reputation scores can alleviate information asymmetry in Internet auction. Using censored quantile regression, the thesis examines the determinants of price of Michael Jackson vinyls collected from eBay in Australia. The empirical results show that reputation scores do not affect the auction price in the first few weeks following the death of Michael Jackson. Even though after three months, sellers with higher reputation do not enjoy a price premium, which is contract to the existing literature. Other auction characteristics, such as brand new, rare and picture disc items increase the price significantly.