consumers’attitude toward promotion strategy which make them purchase with impulse
碩士 === 國立中正大學 === 企業管理所 === 98 === Owing to intense competition in the market, firms use a lot of promotions to attract consumers to purchase with impulse. But behavior of purchase with impulse refers that consumers are not able to assess attributes of products and spend more money than their budget...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60834628493340092114 |