The Applicability Of Web2.0 Websites Based On The Theory Of TAM And TPB

• Main Authors: Yu-Chuan Wang, 王昱筌
• Other Authors: Chih-Chung Chen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/96128600154865739611

碩士 === 真理大學 === 企業管理學系碩士班 === 98 === 2000 ". Com" bubble after a few years the Internet has experienced twists and turns later, survivors ". Com" companies eventually found a new web site business model. Use of the Internet has become the important activities of daily life Your so many companies have entered the Web market. Change the face of increasing competition and the endless online world, users of this research will gain insight into Web2.0 sites and analysis, using theory of planned behavior, technology acceptance model, C-TAM-TPB model, and with "Web2.0" websites to fit the characteristics of research. This study my3q online questionnaire with the forum site, so that respondents had directly through the browser Respondents. Total recovery of 698 copies of electronic questionnaires, will continue distracted fill in, not qualified as invalid questionnaire survey of 60 be deleted, therefore, the actual recovery of 638 valid questionnaires. In this study, structural equation modeling (structural equation models) verifying the structure of relations among all variables. The study found that theory of planned behavior than the technology acceptance model, C-TAM-TPB model is more suitable for research and Web2.0 sites, such a conclusion different from the past academic results. Based on these results, this study provides some advice to site operators for reference.