| Summary: | 碩士 === 元智大學 === 管理研究所 === 97 === With the pressure of the globalization competition, and the change of the business environment, IT department has changed in mission , structure and role, whose strategy function has strengthened. So it is necessary to explore the behavior of the IT Department’s Employees under new circumstances. The enterprise should treats employees as the internal customers. By the human rource pratices with the internal marketing concept, which can improve the organizational commitment and job satisfaction.
The empirical research is undertaken on the IT department of Far Eastern International Bank. Results of the questionnaire statistical analyses provided these conclusions as follows：The enterprise human resource pratices with internal marketing concept has positive effect on job satisfaction, and employee’s job satisfaction inflects their organizational commitment positively. From these findings, this study provides some suggestions and recommendations. Mainly, the IT department should promote the concept and the methods of internal marketing, strength the management and plan of human resource, set up new idea. By these methods, internal marketing can prove organizational commitment and job satisfaction, which can push forward organization goal.
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