THE EFFECITVENESS OF MOBILE DIGITAL CONTENT WITH ADVERTSING’S ATTACHMENT-SAMPLE BY MMS

碩士 === 元智大學 === 管理研究所 === 97 === With the mobility technology’s progress, in addition to SMS, MMS has become one of the well-known service for message application. We can only send pure text via SMS, but now we can send multimedia contents, such as picture, voice, video via MMS. It will promote the...

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Bibliographic Details
Main Authors: Ming-Yu Chung, 鍾明諭
Other Authors: Tzyy-Jane Lay
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/49598131492730838726