The Research for Effective Factor of New Product Adoption Strategy - Instance of LCD Industry

• Main Authors: Ming-Pin Huang, 黃明彬
• Other Authors: Hsueh-Jen Hsu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/13265666725446716950

碩士 === 元智大學 === 管理研究所 === 97 === Over the past decade, the TFT-LCD industry in Taiwan was grown swiftly. At the same time, Taiwan also became a worldwide major player in this field. From product application point of view, many displays were replaced by LCD rapidly. Starting with Notebook PC, the displays change from STN-LCD to TFT-LCD. CRT was also almost completely replaced by TFT-LCD in desktop displays. Now, LCD TV industry is booming in recent years and become a popular product in the world. In addition, new applications are developed, and also come true gradually. To find new ways of developing products and application innovation are helpful for the industrial growth. It is also an important growth momentum of the corporation. Therefore, the decision process and the timing of the innovation product promotions are relating to whether it can succeed and become the mainstream in the market. It can bring profit or benefit for the corporation and survive in the market downtrend. This research is trying to sum up the key factors of the decision-making process from LCD monitor development process. It might provide the related ideas for industrial future reference on new product adoption. The studying shows that product promotion process will be affected from the behavior and the psychological factor of product planner and supervisor. Moreover, the organization of company, equipment or process capacity and key customers ideas are also key factors.