| Summary: | 碩士 === 元智大學 === 資訊管理學系 === 97 === With the negative turn in the highly competitive economy, business enterprises have started using the television, the Internet, catalogs and mobile phones as virtual means of reaching the large consumer market; everyone is doing all they can in terms of utilizing all the sales tactics they can think of. Hopefully, the research done in this paper may be helpful to businesses in creating an effective marketing system based on good timing and attractive advertising.
The purpose of this paper is to improve virtual businesses by incorporating the new concept of the e-discount coupons. The integration of digital information, communications technology, promotional campaign and organizational process management should result in an efficient low-cost and waste-free e-discount coupon. With the correct System Information Management, limitations of the traditional coupon – such as the control of budget and quantity, the problem of forgery, or tampering of the coupon – could be overcome. E-discount coupons should benefit even the long-distance customers, so that everyone may enjoy the high-quality promotional offers of the business.
There are seven key points that lead to a successful e-discount coupons Information and Communication Management System: the role of organization and account management, budget and resource allocation management, discount management, promotional management, order management, shopping platform, automated management system. When the new application does not conflict with the current informational process, E-discount coupons will help track the effectiveness of virtual promotions, improving the productivity and distribution of coupons and simplifying the act of purchase for the consumers. Effectively using the limited resources and budget in the operation’s theoretical research and practical development should allow the preservation of the original Information Management system. This research will hopefully encourage the partnership of the seller and the e-discount coupons, increase the value of the additional benefits, satisfy more customers, attract new buyers, and create new business opportunities.
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