The Study of Consumer Acceptance in Taiwan Furniture Industry with Universal Design: A Case of Swivel Chair

• Main Authors: Yi-Hsuan Lin, 林依璇
• Other Authors: 蔣廷芳
• Format: Others
• Language: en_US
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/59382895342235900684

碩士 === 元智大學 === 國際企業學系 === 97 === With the coming of aged society, furnitures manufactured by the multitude standards are no longer suitable nowadays. Thus universal design, the design concept which intent is to simplify life for everyone and benefit people of all ages and abilities, sprang up ever since 1980s. To assess the market potential for using universal design to produce swivel chairs, this study evaluated consumer acceptance and preference for chairs with varied involvement degree of universal design through questionnaire investigation and descriptive statistics. With four attributes (quality, design, price, and attitude) and five swivel chairs selected from market, descriptive statistics provided information on the relative importance of these attributes and levels belonging to them. While the results indicated that (1) the most important attribute of swivel chairs was design, followed by price and quality; (2) universal design had a positive impact on consumers’ belief and affective component; (3) consumer preference was inconsistent with behavioral intention, this study suggested that the involvement of universal design was the higher the better, but the price had to be competitive.