The Investigation of the Antecedents and Consequence of Traditional Group Buying and Online Group Buying Perceptions: A Structural Equation Modeling Approach
碩士 === 元智大學 === 國際企業學系 === 97 === Both traditional group buying and online group buying are the hit in the recent years. There are plenty of researchers have studied online group buying, while it seems to be very few researchers examined traditional group buying. Due to the pervasion of both group-b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59168482332200265005 |