Open Innovation, Dominant Logic and Corporate Venturing: A Case of Replication Strategy Process

• Main Authors: Min-Hui Wei, 魏敏惠
• Other Authors: Heng-Yih Liu
• Format: Others
• Language: en_US
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/66756033120232545106

碩士 === 元智大學 === 國際企業學系 === 97 === Entrepreneurship involves identifying and exploiting entrepreneurial opportunities. And there is a strong interrelationship between innovation and corporate entrepreneurship. But how does innovation influence corporate strategy on corporate entrepreneurship via management mindset? How does dominant logic of management team identify open innovation? Our research, thus, is an integration of entrepreneur, dominant logic, and open innovation. First of all, we review literatures of distinctive theories, trying to under the theories about entrepreneurship, open innovation and dominant logic. By qualitative study and case study, we try to discover the process among them. In this study, we observe that the process has three phases, which are entrepreneurship, replication, and value innovation. From the first stage success, through dominant logic formation to corporate venturing, we found out open innovation could facilitate firm to clarify its value proposition. Moreover, considering dominant logic as filter for open innovation, the company could grow rapidly from corporate venture based on clear-cut value proposition.