The Effects of Cultural Orientations on Consumers’Attitudes toward Comparative Advertising
碩士 === 元智大學 === 企業管理學系 === 97 === Advertising conveys physical goods or services and also the added value. Advertising is close to the consumers. When the advertising strategy has been decided, it must be considered about consumers’ life in social environment. Customers will have different attitudes...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42410675497821618476 |