| Summary: | 碩士 === 雲林科技大學 === 資訊管理系碩士班 === 97 === Under the rapid development of digital age, government has been promoting the digitization and networking of administration activities. Under this background, Yunlin county has also been promoting the School Free System (SFS) to be applied in educational administration. Nevertheless, no matter how good the system is, and how active it is promoted, if can not be accepted and used, the system can not be succeeded at all. Consequently, essential factors affecting SFS’s acceptance and continuance are big research issues.
Based on the case of Yunlin county’s SFS system, this study adopt theories from elaboration likelihood model (ELM) and technology acceptance model (TAM), to explore deeply the static influences of source credibility (as peripheral route) and argument quality (as central route) on users’ perceived usefulness, attitude and usage intention. In the meantime, the dynamic moderating effects of computer expertise representing motivation and computer expertise representing ability, on the above relationships are also investigated.
Questionnaire survey is conducted to collect relevant data for analysis, with teachers of Yunlin county elementary schools are sampled as research subjects. Major research results show, source credibility and argument quality indeed have exerted positive influences on TAM-related variables. Besides, the above relationships have also found moderated effects by job relevance and computer expertise of uses. Major findings can offer valuable and practical guidance for the promotions of SFS system.
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