The Influencing Factors of New Product Development – A case of 3M Taiwan

• Main Authors: Hung-Jen Huang, 黃宏仁
• Other Authors: Cheng-Hsui Chen
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/53661979614050983412

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 97 === New product development is a very abstract concept. It is not easy to success immediately for certain enterprise if only focus on development of new products, which may get into a more significant risk. How companies find the new product development factors and control it became the key to success. It is also the motive of this study. In this study, case study method target at 3M Taiwan Subsidiary. This study will examine the new products – Acne dressing, 3M process through the DFSS module to find out the impact and relationship between three key factors (organizational cultural, technical ability and strategy) and the six stages in new product development We hope to provide a number of learning examples for Taiwanese companies in the ever-thinking product innovation and development. This research has some finding as following: 1.Organizational culture in the idea,concept,development and launch stage,significantly effect on the relationship between the four periods.organizational culture is to create new products, driving activation and innovation throughout the organization; activation of new blood from the constant introduction of new products, also add new products to enhance its core values, to strengthen its organizational culture. 2. Technological capabilities in the concepts,development and launch stage, significantly affect the relationship between the three periods.Through the exchange of technology platforms so that all subsidiaries of the technical staff, can share the success of the global 3M technology case to each other. Plus, according to the various subsidiaries of the needs on the ground to provide customer solutions, has become the technology behind the new product. With localized customer demand, promote the development of products to a wide range of brand extension and scope expansion of the economic Wireless. 3. Strategic competence in the feasibility, scale up and launch stage, significantly affect the relationship between the three periods.From the product, brand, price, channel, advertisement and after service to build constitutes a complete marketing strategy. The follow-up is to develop a diversified business strategy; operations expand the scope, whether it is the sharing of resources, input elements of common, unified management efficiency, financial accounting advantages of lower production costs resulting from the effect of product extension strategy to achieve the scope of the economic.