The Brand Recovery Strategy from a Bad First Impression: From the Advertising Strategy Perspective
碩士 === 雲林科技大學 === 企業管理系碩士班 === 97 === Making a good first impression is crucial for attracting consumers, forging profitable and sustainable to help build the businesses and keep it thriving. When potential customers’ first impressions of a brand are negative, what can be done? Although this is an i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75675712151258791581 |