The Impact of Electronic Word of Mouth on Purchase Intentions-Trust as a Mediator
碩士 === 育達商業技術學院 === 企業管理所 === 97 === Along with increasing users and contents, the internet shopping has gradually become the main channel for customers to acquire the information of products and services. When facing oversized information, consumers tend to ask for others’ help. Under such circumst...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39633020272699816825 |
