Research on Dashi OTOP dried beans curds of industry Internet marketing construction and performance evaluation

• Main Authors: Chin-Jung Hu, 胡進榮
• Other Authors: Mei–Chun Chen Ph.D.
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/69516385206358260730

碩士 === 萬能科技大學 === 資訊管理與數位商業研究所在職專班 === 97 === Currently, “One County, One Characteristic” is a trend for each country to promote the government policy and raise local industrial economy. In Taiwan, under the promotion of “One county, One Characteristic”, which creates the different industrial competitions and diversities, simultaneously, Internet becomes an essential tool to help each industrial sales strategy. Thus, the way to raise the efficiency of the practical Internet sales strategy by individual industry and the strategy to get the further benefit by resetting the traditional online Internet is an important issue ponder by the industry which already involved in the Internet sale. This research will cover different methods by article researching, individual case studying, professional assessing, analyzing and observing. In the first chapter will discuss “One County, One Characteristic” industry, Internet sales strategy, website design, instruction log and assessing result. Then, following an individual case study, by analyzing the contents and the questions about the operating system of Dashi tof shiochin store. Further, with the economic informational profession’s assessment, to re-value the website of Dashi tof shiochin store. By collecting and analyzing the data, additionally, according to the resetting of the Internet sale of Dashi tof shiochin store by “One County, One Characteristic”, finalized the case study by observing the result of the industrial finance. This research is designed by different stages in “A” school. The testing audiences are 64 Master students in “A” school, they are also the audiences for professional assessing. According to the result of analyzing the website contents by these audiences, the research finds the most updated version of website design. It also compares the financial differences between old and new version of the web design and lastly make the conclusion about the whole operating system after resetting the website. The concrete conclusion for this research is: 1) assessing result for the resetting the website has particular increasing on visitors who browse the website, daily average browsing frequency, and daily average visitors; 2) a small increasing on the customers’ trading amount, sales, and highest sales for single trading; 3) however, every average cash trading and average order trading has appeared a trend of falling down.