| Summary: | 碩士 === 萬能科技大學 === 經營管理研究所 === 97 === Because of the rapid growth in the contact lenses’ market, it is an important issue for the decision-maker in the Rigid Gas Permeable industry to create better profit based on the demand of the channels. However, the relevant investigations and strategies for the channel’s demand are insufficient. If the difference could be figured out between the expectation of the channel’s service and the customer’s experience, it might increase the efficiency for the channel’s strategy and reduce the investment risk by understanding the customer’s priority when doing the buying decision. The research would find out the demand of the channel by doing the questionnaires’ investigation for traditional glass’s channels and franchise channels. In addition to understand the profile in the contact lenses’ industry in Taiwan, the contribution of the research would also evaluate the channel design and optimize the channel strategy in order to increase the operation performance.
The research period is from 1st Oct., 2008 to 30th Nov., 2008. The original samples are 244. Because the questionnaires were refused by 135 samples, there are 109 successful samples. Hence, the efficient samples are 102 in the research. The return ratio is 41.8%. It shows there is significant difference between different operational systems and Education training. There is significant difference between investor’s age and Education training quality. There is significant difference between the working experience and product Image quality. In terms of the importance-performance analysis, there is four item which needed to be improved in the first priority. Finally, the study suggested the Rigid Gas Permeable industry could create more issues and encourage sales channels to be active in marketing. Moreover, the education training make talking terminology applied in course for particular person in order to improve efficiency in success for wearing.
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