Research of the Customer Relationship Management Application e-Commerce –A Case Study of Computer Logistics Business Establishes B2B e-Commerce Model to Its Dealers

• Main Authors: Hui-Yuan Tsai, 蔡慧媛
• Other Authors: Ping-Tai Sun
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/50556994176955484519

碩士 === 萬能科技大學 === 資訊管理與數位商業研究所 === 97 === After the proxy computer correlation product computer logistics business vigorous development, the mature supply chain system, receives the network not to have the national boundary, the e-commerce technology state-of-art tidal current influence, one after another develops the complete e-commerce ordering system, gets rid of the long-term network only is inquires the price and the stock use, provides under the B2B network the list service pattern.On the technical surface, the computer logistics business information degree difference cannot too be far, computer logistics business establishes el-commerce B2B to its dealer, should the correct cognition its logistics dealer's expectation, but this expectation possibly obstructs in the technology or other reasons, but cannot transform the logistics dealer's demand completely.This research discussion computer logistics business applies using the B2B e-commerce technology in strengthens the customer to relate also expected can discover can satisfy the logistics dealer's demand factor. This research is the qualitative research, selects many case method, the electron particle materialization research technique, narrates the matter research.Uses the secondary material search, the observation material, the document material, half constitutive questionnaire, decides the interview, decides sampling.The research discusses 5 domestic well-known computer logistics business to establish the e-commerce system to its dealer, front end the viewing system interaction the communication and the interaction core operation, from the marketing and the service angle, the analysis, the observation computer logistics business operation and transport business customer relates the management present situation.Decides the interview 8 senior computer logistics dealer, 5 computer circuit business salesmen, decides by the email way samples 32 Taipei County Banqiao computer logistics dealer. The results showed that the computer reseller channel acceptance of the site will not affect the use of e-commerce ordering system frequency, the site will increase the order simple wishes. In marketing: No Import B 2 B e-commerce ordering computer distributors, computer distributors less access orders will, price, promotion and whether there is a minimum delivery order amount is the most important factor in the impact of the order. Services: a good after-sales service, fast and on time, mobile logistics is the most important factor in the impact of the order. E-commerce customer relationship management applications, computer dealers agree that there will be increased access ordering convenience, reduce ordering costs and increase the will to order, the order does not necessarily increase the amount every month, and to enhance efficiency and customer relations. Improve the Accessibility of e-commerce systems to promote customer loyalty, and enhance the key customer relationship.