| Summary: | 碩士 === 大同大學 === 事業經營學系(所) === 97 === According to difference of research nature, this research belongs to reality study, by analyzing the examples and cases of the main topic. Therefore the case study will be Research Methodology of this research.
This research discovered that (1) Innovation affects business performance:
When market declined by changes of its structure, and challenged survive of business. The company first considered to do innovation activity of technology, management, market, process, product etc., and then innovation of service, sales etc., that have to change or effect of environment through innovation, to get advantage of competition and lasting operation.
K Company successfully employed 5 item’s innovation activities as technology, market, product, management, and quality etc. In the past 30 years, they do activities in time of different stages and persist in that, finally establish international market scales widespread in global.
(2) Internationalization strategy to be effect of business performance:
K Company used that theory for raising strategy in time of comfortable descript as following:
1. Porter’s strategy of export base. The company then base in Taiwan for building ability of export to get new market &; raise profit. 2. Porter’s strategy of investing subsidiary company overseas. Beside the company obtained results of keep market in global, more result that K Company had adopted competency of region changes of market.
3. Bartlett &; Ghoshal’s globalization strategy of costing down and seeking scales of economics. 4. Bartlett &; Ghoshal’s transnational strategy of integrating production 5. Porter’s simple global strategy of obtaining lower cost and base in Taiwan for service of global.
The contribution of this research to academic research is (1) It discusses the connection between innovation and internationalization strategy. (2) It can be the reference of other companies intending to get into global market. And the contribution of business has raised that decision timing of entrepreneur about competitive strategy and orientation of business’s development will be effective of model of brand development i.e. orientation of innovation of product and schedule of internationalization. And if the entrepreneur has movement of lasting innovation, and persist in lasting execute of innovation, which will be relation to innovation efficiency.
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