| Summary: | 碩士 === 德明財經科技大學 === 服務業經營管理研究所 === 97 === The financial tsunami has brought significant influence by structured note of bank
commission in 2008 and everyone points finger and blame the financial consultant at
first line, but the wealth management is still in need by general and the trend is growing
as usual. However, the quality evaluation of wealth management is in its early stage and
without explicit identification in present, and the causal order also becomes different
through the different role’s evaluation. Therefore, the criteria of each evaluation are not
consistently. This study is using the conception of GAP and fuzzy analytic hierarchy
process (FAHP) evaluation model for the service quality of wealth management, since
the dependent relationship of elevating aspects and factors. The evaluative questionnaire
will be deeply developed in the study in order to realize the evaluation gap among the
consumer, consultant and bank managers, and then proposed and build the model of
FAHP to evaluate the wealth management system. This study will also analyze the
uncertainty psychological cognition behind the service, and hope this can be a decision
tool for improving the service quality of wealth management.
Keywords: Wealth management, service quality, fuzzy analytic hierarchy process
(FAHP)
|
|---|
