| Summary: | 碩士 === 德明財經科技大學 === 服務業經營管理研究所 === 97 === Online product forums enable consumers to post reviews of products and services or view the experiences of other consumers. The research paper will receive information and data from a beauty discussion forum, and it will conduct content analysis into the attributes and electronic effects of word-of-mouth messages. The reviews will attribute structures and formats, contents, subjective and objectives, sentence styles, and word choices on the discussion forum. Finally, by using independent samples t-test and one-way analysis of variance, the results can provide Internet platform providers with a reference for managing their platforms and provide them more useful sources of consumer knowledge.
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