The Feasibility Study of American University Online Program Business Model Operated in Taiwan

• Main Authors: Wen -Hsi Hsieh, 謝汶熹
• Other Authors: Chin-Ting Tsai
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/00730709342949743400

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 97 === This study was aimed at“The Feasibility Study of American University Online Program Business Model Operated in Taiwan. It is applied two case studies for the model of input element.Then, getting the result of study after the analysis of research which concluded the input element data from secondary data, questionnaire by the researcher, case study, interview, and the participation of researcher.The theoretical framework that is applied from the MERSI management skills which were included five major elements such as mind, ecosystem, resources, strategy, and implementation as the foundation of the research.The six of results which were listed below： 1.Although the online diploma’s credits is restricted by the Taiwanese education’s school grades acknowledge;Taiwanese online institutions still can make the preparation of the future deregulation of online degree market .if they can design different focus groups to adopt the different business models . 2.To build the successful American online degree program in Taiwan, the business model must consider factors like cultural context, learning style, and learning interaction. 3.the successful curriculum plan must consider the English ability, the student background, the school expense, and participation of classes. 4.The Student service and the addition value are both key factors when the oversea online universities consider to develop it in Taiwan. 5.The completeness of course program can increase market acceptance. 6.The Student service and the addition value are both key factors when the oversea online universities which must be developed in Taiwan.