A Study of Effectiveness of Altruism/Self-Interest Green AD Appeal: Moderating Effect of Green Life Style
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 97 === Due to the global warming becomes seriously, everyone set off the Green Life wave. From consumers, the government and firms, each person is committed to green consumption. So many marketers investigate the green market potential unlimited, they launch variet...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/03038920868384017453 |