A study on the Global Intelligent Transportation System Industry for Emerging Opportunities and Strategies in Taiwan

• Main Authors: Hsien-Yi Lin, 林顯益
• Other Authors: Nuan-Hsuan Ho
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/80396368158060346563

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 97 === In recent years, as the world''s population continues to grow along with the rapidly expanding economy, the number of vehicles following the rapid growth of traffic congestion has become a common problem in the world''s major metropolitan areas. The rapid growth of Information and communication technology by the use of communications, information processing, automatic control and the existing transport system, in order to effectively improve the existing land transport systems’ efficiency, is the solution available to the world''s major governments. ITS is a combination of high technology to be used to upgrade the existing transport system performance, not only to build a relatively low cost solution with relatively fast construction time, but at the same time to also have a number of derivatives. Taiwan''s high-tech industry, because of upstream, midstream and downstream supply chain integrity, highly integrated industry environment, well-designed research and development capabilities, flexible and efficient production management, rapid introduction of market capacity, product quality, and stability with a low cost of production, has a major competitive advantage. This study will document an analysis of the industry through research methods and secondary data collection to choose Taiwan as the ITS Industry for the study. First of all, the use of Porter (Michael E. Porter) Country Diamond Theory to understand the structure of the ITS industry in Taiwan and facing environmental changes in the industrial structure and market situation. This is followed by a value chain analysis to understand Taiwan’s ITS Industry on the basis of competition. And finally, the use of a SWOT analysis of the Taiwan ITS Industry’s competitive advantages and disadvantages, future trends and future development of competitive business strategy, and direction of the recommendations.