| Summary: | 碩士 === 淡江大學 === 國際商學碩士在職專班 === 97 === In recent years, mobile technology developed rapidly, Taiwan manufacturer giants expanded their business into most profitable industry – mobile device market. With advantage of flexible, high-speed response and low operation cost; and also integrated supply chain of key components & technology, Taiwan manufacturer devoted mobile device industry successfully and also established closed ODM/OEM business relationship with global mobile device provider; such as Nokia & Motorola; etc..
The purpose of the research is to understand character of mobile phone ODM/OEM industry and its future trend; and also further analysis of Taiwan mobile phone manufacturer’s competitive advantage base on mobile phone industry tendency and competitive factor. The research is also focus on case study of leading mobile phone EMS provider and its advantage. To summarize purpose of the research – to figure out Taiwan mobile phone manufacturing industry core competitive factor and manufacturer’s best business strategy; to link individual company’s proper & best solution with industry tendency.
Through analysis of industry tendency and individual company’s advantage, we found that mobile phone life cycle is shorter and specification is getting standard; the product becomes part of consumer electronic product. Under circumstance of low growth rate of the industry, the global mobile device provider focus on highest value-added activities - brand management and product marketing; and therefore expanding their outsourcing strategy
because of cost-driven consideration. In the end, global mobile phone industry will be integrated as own brand business and OEM/ODM business separately; and then global division of labor to be gradually established. To keep sustained advantage; company should comply their business strategy with industry tendency. Recently, EMS provider established EMS plus ODM business model by integrated R&D resources. With EMS existing competitive advantage – cost, quality, flexible, speed; and integration of R&D resource, EMS has highest competitive advantage to establish closed relationship with global mobile phone provider and expanding their business eventually.
Finally, the research suggested; 1) In global mobile phone industry, the role of Taiwan manufacturer is OEM/ODM and global logistic provider, company should focus on how to stick their core business from OEM/ODM to Total Solution Provider to sustain their competitive advantage. 2) The mobile phone industry had been developed as maturity stage, it’s mean that company advantage will be changed from knowledge economic to economic scare; company should establish high vertical integration on key component and technology; to maximize synergy of quality, cost and speed.
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