A Study of the Impact to the Web-user toward the Attitude to the negative information Structure on the Internet Blog and Word-of-mouth promotion effect: Use Internet community and Product involvement as moderating factor.
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 97 === Web Blog has increasingly becoming more and more popular now a day within states, and with no limitation of its boundaries or time, Web Blog has provided web-users an non-stop 24hours information exchange platform. From the previous data, it’s not hard to di...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29929009626737687129 |