Exploring how the humorous ads influence the advertisment cummunication effects
碩士 === 淡江大學 === 企業管理學系碩士班 === 97 === “Advertisement” is one of the mass media, and it aims at transmitting information, changing people’s cognition, attitude and purchasing behavior. However, in order to impress the target customers efficiently, humorous advertisements have been one of advertiser’s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30722604548722705658 |